Before changing wording, name the reader, the claim, and the decision the piece should help them make. That gives every revision a useful test: does it make the message more specific and more recognizably yours?

Read the draft aloud and mark phrases you would never say in conversation. Replace only those lines with concrete language, personal examples, and a rhythm that fits your voice.

Start with intent, not cosmetics

Before changing wording, name the reader, the claim, and the decision the piece should help them make.

Read the draft aloud and replace phrases you would never say with concrete language and examples.