Start with pages that influence trust or conversion: homepages, product pages, pricing, and high-traffic articles. Look for repetitive claims and content that could belong to any competitor.

Give each page one concrete upgrade: an expert example, a customer question, a verified detail, or a clearer explanation of the trade-off involved.

Audit by page value

Start with pages that influence trust or conversion: homepages, product pages, pricing, and high-traffic articles.

Give each page one concrete upgrade: an expert example, a customer question, or a verified detail.