Audit before you rewrite

Start an AI-content audit with your highest-value pages: product pages, comparison articles, and posts that already earn traffic. Record the page goal, primary query, conversion action, and original source material before changing anything.

When a section feels generic, revise the smallest unit that fixes the problem. Add firsthand context, tighten unsupported claims, and keep terminology consistent with the rest of the site. The goal is a stronger page, not a different voice.